How can companies use 'social networks' to maximise their competitive Dissertation

How can companies use 'social networks' to maximise their competitive advantage - Dissertation Example Business competitive leveraging is just within a finger tips. The advent of information technology and the thriving of cyberspace communities within social networks made it easy to exchange goods with customer around the world or within the domestic market. Corporations and companies are now accessible in this era where everyone lurked within the information superhighway. But while business analysts and organizations see these as infinite opportunities, there remain a necessity for all web-based organizations to develop its internal policy on Information Management System to ensure that while its undergoing business competitive leveraging, it’s still able to maintain and respect internal policies, rules, and secrecy of corporate information, such as, the fiduciary relation with clients or customers and those internal corporate trade policies (Khan & Blair, 2004, pp.1-241; Badaracco ,1991, pp. 6-10).  Some tips on how to preserve corporate integrity in this information and so cial network era are recommended by the researcher too. Table of Contents I. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 a. Aims †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 b. Methodology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 II. ... 11 d. Social media: Bases for business decision-making†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 e. Conclusion and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...16 Introduction The use of social network for business leveraging is currently an essential value in business management. The advancement of information technology and development of software for web-based collaboration has turned data management as a strategic asset that is imperative as knowledge-economy becomes a trend of the decade’s economic paradigm. This paper aims to explore and discuss the significance of social network use for business leveraging. In delving into this topic, the researcher will answer the question how companies use social networks to maximize their competitive advantage? The researcher will use a qualitative method in exploring and explicating the topic. This method seeks to explore a phenom enon using flexible iterative style of generating responses to questions through semi structured in-depth interviews, focus group discussions and observation to describe and explain relationships and experiences of a group (Cassell & Symon, 1994, pp 10-25; Cassell & Symon, 2004, pp. 1-4; Creswell, 2003, pp. 4-6; Easterby-Smith, Thorpe, & Lowe, 2002, pp. 10; Fischer, 2007, Mayon-White, 2004, p. 28; Neuman, 2006, pp. 12-15; Polonsky & Waller, 2005, pp. 10). It’s an open ended research type and most of evidences are textual sourced from secondary and primary sources (Cassell & Symon, 1994, pp 10-25; Cassell & Symon, 2004, pp. 1-4; Creswell, 2003, pp. 4-6; Easterby-Smith, Thorpe, & Lowe, 2002, pp. 10; Fischer, 2007, Mayon-White, 2004, p. 28; Neuman, 2006, pp. 12-15; Polonsky & Waller, 2005, pp. 10). Ethical considerations in the conduct of this study are seriously noted in