Role of Industrial Manager

The modern industrial manager is largely responsible for overlooking management operations at the workplace along with the management of people and technology. The role of the industrial manager is mainly personnel management initiatives for the employees as well as operational management and technology management through HR principles and knowledge management involving technological advances. Some of the theories that could be discussed in the context would be McGregor’s theory X-Y, Taylor and Fayol theories of management and how leadership skills of the manager could affect output and general performance of employees and the company. Role of manager: The focus here is on the role of the industrial manager, what he does and the tasks he is expected to perform. McGregor has formulated his X-Y theory by examining theories of individual behavior at work and his assumptions for theory X and theory Y vary considerably (McGregor, 2006). The theory X assumptions are that employees inherently dislike work and the managers feel that workers are in the job mainly because of the money. This sort of management style has inherent flaws as tight controls could go against the freedom of employees and will finally make people unproductive and resentful. The theory Y shows the management style marked by open-mindedness allowing individuals to work with their own responsibility. In this case, the manager believes that employees commit to their organizations through imagination, and creativity (McGregor, 2006; Weisbord, 2004). If the job is satisfying, individuals will more often commit to their organization which is always good from any HR perspective. Theory Y is often considered a positive set of assumptions for workers and reflects higher order needs. The other theories of management that could be used in practice would be Taylor’s scientific management theory that suggests that man is a rational economic animal concerned with his own economic gain and people tend to respond individually. Taylor’s theory suggests that people could be treated like machines and these principles suggest that high wages could be linked to motivation. However, considering humans as standardized machines would be like overlooking several individual differences and this would not be advantageous for any organization. Fayol’s theory emphasized on team dynamics and employee efforts in an organization (Fayol, 1988). Division of labor, authority and responsibility, discipline, unity of command and direction, emphasis on general interest, remuneration, centralization, line of authority, order, equity, stability of tenure, initiative etc are some of the features in Fayol’s theory that points out to a successful management system within an organization. Conclusion: In conclusion the role of the industrial manager is associated with bringing out a balance between people’s sense of responsibility and economic and other gains of the company. The theories used here suggest that the industrial manager is responsible for understanding individual needs of employees as also their opinions and sense of responsibility. Bibliography Fayol, Henri. (1988) General and industrial management /Â  Henry Fayol. Pitman McGregor, Douglas. (2006) The human side of enterprise /Â  Douglas McGregor, updated and with new commentary by Joel Cutcher-Gershenfeld. New York ;Â  London :Â  McGraw-Hill, Weisbord, Marvin Ross. (2004) Productive workplaces revisited :Â  dignity, meaning, and community in the 21st century /Â  Marvin R. Weisbord. [2nd ed.]. San Francisco, Calif. :Â  Jossey-Bass ;Â  Chichester :Â  John Wiley

Osmosis Internal Assessment – Biology Higher Level

| The effect of salinity on osmosis of solanum tuberosum L. (potatoes)| Biology HL Internal Assessment – Year 10| | Teresa Nguyen| | Table of Contents 1 DESIGN2 1. 1 Defining the problem2 FOCUS QUESTION2 HYPOTHESIS2 BACKGROUND INFORMATION2 INVESTIGATION VARIABLES3 1. 2 Controlling Variables3 TREATMENT OF THE CONTROLLED VARIABLES3 CONTROL EXPERIMENT4 1. 3 Experimental Method4 MATERIALS4 RISK ASSESSMENT5 METHOD5 2 DATA COLLECTION and PROCESSING7 2. 1 Recording Raw data7 QUANTITATIVE RAW DATA7 QUALITATIVE RAW DATA7 2. 2 Processing Raw Data8 Processed Data Table9 3 Conclusions and Evaluation11 3. 1 Conclusion11CONCLUSION STATEMENT11 CONCLUSION EXPLANATION11 3. 2 Evaluation Procedures12 RELIABLITY12 LIMITATIONS/WEAKNESSES/ERROR IN LABORATORY INVESTIGATIONS13 3. 3 Improving the Investigation14 MODIFICATION TO THE EXPERIMENT14 Bibliography15 Appendixes16 Appendix A – Risk Assessment16 Appendix B – Turnitin Receipt19 Appendix C – Journal19 1 DESIGN 1. 1 Defining t he problem FOCUS QUESTION What is the effect of osmosis on the mass (g) of solanum tuberosum L. (potatoes) after duration of 24 hours in varying concentration levels (2%, 5%, 10%, 20% and 25%) of sodium chloride (table salt)? HYPOTHESIS Solanum tuberosum L. inal masses will decline as the concentration (2%, 5%, 10%, 20% and 25%) of sodium chloride increases. Potato slices placed in distilled water will have higher mass percentage due to the cells becoming turgid. BACKGROUND INFORMATION Diffusion is the movement of molecules from a hypertonic (high concentration solute) to the hypotonic (low concentration of solute). There are different types of diffusion one of which is osmosis. Osmosis is the movement of water molecules through a semipermeable membrane that allows only smaller molecules such as water to pass through and prevent larger molecules to enter such as glucose or sodium chloride. Bozeman Biology, 2012) Within osmosis comparison between the different solutions standard term inology are used to describe the differences such as Isotonic, hypertonic and hypotonic as mentioned earlier. Isotonic is when the solution has equal concentration of solutes. Hypertonic is when the solution has concentration of the solute. In contrast, hypotonic is when the solution has lower concentration of the solute. (Bowen, 2002) Plant cells are known to have strong cell walls that when osmosis allows water to be taken up it swells. However, to prevent the cell from bursting the cells become turgid.The pressure within the cell rises and gradually the internal pressure has increased to an extent which even water molecules cannot enter. (Nigel D Purchon, 2012) This is convenient for plants as they do not have skeletons, thus their leaves and stems are supported by the pressure of the water. Loss of water by osmosis causes the plant to become flaccid which the plasma membrane withers from the cell wall. (BBC, 2012) INVESTIGATION VARIABLES TABLE 1 – Practical Investigation Variables Type of Variable| Identified Variable | Independent | The varied concentration level of Sodium Chloride (2%, 5%, 10%, 20% and 25%). Dependent | The differentiation of masses of the different potato pieces (final – initial mass) in each Sodium Chloride concentrations (2%, 5%, 10%, 20% and 25%) after 24 hours. | Controlled| Each trial is from the same potato. The quantity of solution given in each trial. The size of potato slices. Source of biological material. Potato pieces in distilled water. The duration of the investigation. The size of the test tubes. | Uncontrolled | Rate of osmosis. The initial salt concentration in the potato. Change in room temperature. | 1. 2 Controlling Variables TREATMENT OF THE CONTROLLED VARIABLESTABLE 2: Control Treatment of Variable Control Variables | Treatment | Each trial is from the same potato. | Each trial used pieces of potatoes from the same source. Thus, limits the variation of sources used. | The quantity of solution given in each trial. | Every test tube contained 25cm3 of solution. | The size of potato slices. | All potato pieces used were cut to a size of 2 cm in length. | The duration of the investigation. | All the trials were conducted in the same time duration of 24 hours. | Source of biological material. | All sources (potatoes) were purchased from the same producer. | The size of the test tubes. All trials used the same sized large test tubes. | CONTROL EXPERIMENT The control of this investigation is the potato pieces placed in distilled water over 24 hours. By being left in distilled water allows the no contamination of the unknown substances or sodium chloride to affect the osmosis process within the potato cells. According to theory, the potato slices in distilled water should increase in mass as the osmosis process would allow water to move through the semipermeable membrane of the potato cells. This control variable will allow the comparison of the masses of the potato pieces in sodium chl oride.Thus, revealing the effects of saline substances in plant osmosis. 1. 3 Experimental Method MATERIALS TABLE 3: List of apparatus Apparatus Required | Quantity Required | solanum tuberosum L. (Potatoes) | 1 Bud| Cork Borer| 1 | Fat Test tubes| 30| Sodium Chloride solution (2%, 5%, 10%, 20% and 25% )| 200cm3 (25cm3 per test tube)| Marker | 1| Paper towel roll| 1| Distilled Water| 200cm3 (25cm3 per test tube)| Ruler (30cm)| 1 | Electronic Scales ( ±Distilled Water(0. 00)1g)| 1 | Weigh Tray (70cm3) | 1| Tweezers | 1| Test tube stand (for 40 test tubes)| 1| RISK ASSESSMENT Refer to appendix. METHOD 1.Collect required apparatus. 2. Label five test tubes Distilled Water and place in one column in the test tube stand. 3. Repeat step 2 for 2%, 5%, 10%, 20% and 25%. Place them side-by-side in chronological order. Each row is now the number of trials. Label all the test tubes in the first row â€Å"1† then repeat with the other rows with, 2, 3, 4, and 5. 4. Set up the scale. 5. Cut the potato with the cork borer and use the metal rod with to push the potato onto a piece of paper towel. Using the ruler measure cut the pieces into 2cm. 6. Place the weigh tray on the scale then press â€Å"Tare†. Place the potato piece on the scales.Record results for ‘Initial Mass’. Repeat for every piece of potato. 7. Repeat step 6 and 7 for all the potatoes. 8. Pour 25cm3 of distilled water into each of the Distilled Water labelled test tubes. 9. Pour 25cm3 of 2% solution into each of the 2% labelled test tubes. 10. Repeat step 8 for 10%, 15%, 20% and 25%. 11. Place one piece of potato into a test tube with distilled water. Repeat using potato pieces from the same pile for the other trials. 12. Repeat step 12 with 2%, 5%, 10%, 20% and 25%. 13. Leave for 24 hours. 14. Record observations. 15. Place the weigh tray on the scale then press â€Å"Tare†. 16.Use tweezers to remove the potato piece from a â€Å"distilled test tube† and place it on the weigh tray. Record the mass for ‘Final Mass’. 17. Repeat step 16 before weighing each piece of potato. 18. Repeat step 17 for the rest of the trials and for 2%, 5%, 10%, 20% and 25%. Diagram 1: Experimental Set-up 2 DATA COLLECTION and PROCESSING 2. 1 Recording Raw data QUANTITATIVE RAW DATA Table 4: Raw Data of Potato Pieces’ masses ( ±0. 001g) after 24 hours in Various Sodium Chloride Solutions Trials | Concentrations ( ±0. 5%)| Initial Mass ( ±0. 001g)| Final Mass ( ±0. 001g)| 1| Distilled Water(0. 0) CONTROL| 1. 71| 1. 387| | 2. 0| 1. 181| 0. 885| | 5. 0| 1. 091| 0. 877| | 10. 0| 1. 196| 1. 058| | 20. 0| 1. 149| 1. 054| | 25. 0| 1. 094| 0. 995| 2| Distilled Water(0. 0) CONTROL| 1. 258| 1. 453| | 2. 0| 1. 160| 0. 805| | 5. 0| 1. 158| 0. 899| | 10. 0| 1. 186| 1. 002| | 20. 0| 1. 243| 1. 085| | 25. 0| 1. 166| 1. 060| 3| Distilled Water(0. 0) CONTROL| 1. 135| 1. 314| | 2. 0| 1. 254| 0. 856| | 5. 0| 1. 244| 1. 041| | 10. 0| 1. 079| 0. 936| | 20. 0| 1. 244| 1. 047| | 25. 0| 1. 109| 0. 942| 4| Distilled Water(0. 0) CONTROL| 1. 176| 1. 323| | 2. 0| 1. 247| 0. 902| | 5. 0| 1. 260| 1. 034| | 10. 0| 1. 225| 0. 992| 20. 0| 1. 160| 1. 021| | 25. 0| 1. 267| 1. 102| 5| Distilled Water(0. 0) CONTROL| 1. 151| 1. 345| | 2. 0| 1. 263| 0. 986| | 5. 0| 1. 173| 0. 894| | 10. 0| 1. 207| 1. 024| | 20. 0| 1. 163| 1. 017| | 25. 0| 1. 165| 1. 068| QUALITATIVE RAW DATA During the investigation it was noted the potato pieces were tinged with yellow and had firm textures to them. After the twenty four hours the texture of the potato pieces had changed from firm to mushy. Also, there was a drastic change in the physical appearance of the potato pieces from a fully yellow tinged to partially brown. Potato pieces in 2% were the ushiest and were darkest in colour. As the concentration of Sodium Chloride increased the changes of the brown colouring and mushiness decreased. However, the control remained firm and did not go mushy or change in colour. This chan ge in colour could be due to decay of the potato tissues as more and more cells become hypertonic. Trial 1, 25% – Visible physical change in appearance from yellow to brown Trial 1, 25% – Visible physical change in appearance from yellow to brown 2. 2 Processing Raw Data Table 5: Statistical Processing Calculations | Formulae| Solution| Calculation| Results (g)|Mass Changed ( ±0. 001g)| Final Mass- Initial Mass=Mass Changed| Distilled Water – 0. 00% (Control) Trial 1| 1. 387g-1. 171g=0. 216g| 2. 36g| Mean ( ±0. 001g)| x =X n mean=(Sum of all the products)(Number of prouducts)| Distilled Water – 0. 00% (Control)| 0. 186g=0. 216g+0. 195g+0. 179g+0. 147g+0. 194g5| 0. 186g| Standard Deviation ( ±0. 001g)| s = x- x2 n-1 Standard Deviation=Sum of (each value-mean)2Number of values-1| Distilled Water – 0. 00% (Control)| 0. 026g= (0. 216-0. 186)2+(0. 195-0. 186)2+(0. 179-0. 186)2(0. 147-0. 186)2+(0. 194-0. 186)25-1 | 0. 026g| Percentage Change| Mass Changed Initial Mass? 00=percentage change| Distilled Water – 0. 00% (Control) Trial 1| 0. 2161. 171? 18. 4%| 18. 4%| Processed Data Table Table 6: The Differences between the Initial Mass (g), Final Mass (g) of the Potato Pieces after 24 hours in Sodium Chloride Solution Trials | Concentrations ( ± 0. 05%) | Initial Mass ( ±0. 001g)| Final Mass( ±0. 001g)| Changes in Mass( ±0. 002g)| Percentage Change (0. 02%)| 1| Distilled Water(0. 0) CONTROL| 1. 171| 1. 387| 0. 216| 18. 45| | 2. 0| 1. 181| 0. 885| -0. 296| -25. 06| | 5. 0| 1. 091| 0. 877| -0. 214| -19. 62| | 10. 0| 1. 196| 1. 058| -0. 138| -11. 54| | 20. 0| 1. 49| 1. 054| -0. 095| -8. 27| | 25. 0| 1. 094| 0. 995| -0. 099| -9. 05| 2| Distilled Water(0. 0) CONTROL| 1. 258| 1. 453| 0. 195| 15. 50| | 2. 0| 1. 160| 0. 805| -0. 355| -30. 60| | 5. 0| 1. 158| 0. 899| -0. 259| -22. 37| | 10. 0| 1. 186| 1. 002| -0. 184| -15. 51| | 20. 0| 1. 243| 1. 085| -0. 158| -12. 71| | 25. 0| 1. 166| 1. 060| -0. 106| -9. 09| 3| Distilled Water(0. 0) CONTROL| 1. 135| 1. 314| 0. 179| 15. 77| | 2. 0| 1. 254| 0. 856| -0. 398| -31. 74| | 5. 0| 1. 244| 1. 041| -0. 203| -16. 32| | 10. 0| 1. 079| 0. 936| -0. 143| -13. 25| | 20. 0| 1. 244| 1. 047| -0. 197| -15. 84| | 25. | 1. 109| 0. 942| -0. 167| -15. 06| 4| Distilled Water(0. 0) CONTROL| 1. 176| 1. 323| 0. 147| 12. 50| | 2. 0| 1. 247| 0. 902| -0. 345| -27. 67| | 5. 0| 1. 260| 1. 034| -0. 226| -17. 94| | 10. 0| 1. 225| 0. 992| -0. 233| -19. 02| | 20. 0| 1. 160| 1. 021| -0. 139| -11. 98| | 25. 0| 1. 267| 1. 102| -0. 165| -13. 02| 5| Distilled Water(0. 0) CONTROL| 1. 151| 1. 345| 0. 194| 16. 85| | 2. 0| 1. 263| 0. 986| -0. 277| -21. 93| | 5. 0| 1. 173| 0. 894| -0. 279| -23. 79| | 10. 0| 1. 207| 1. 024| -0. 183| -15. 16| | 20. 0| 1. 163| 1. 017| -0. 146| -12. 55| | 25. 0| 1. 165| 1. 068| -0. 097| -8. 33|Table 7: Average percentage masses of Sodium Chloride Solutions ( ±0. 5%) and Distilled Water Trials| Distilled Water (Control)| 2. 0%| 5. 0%| 10. 0%| 20. 0%| 25. 0%| 1| 18. 45| -25. 06| -19. 62| -11. 54| -8. 27| -9. 05| 2| 15. 50| -30. 60| -22. 37| -15. 51| -12. 71| -9. 09| 3| 15. 77| -31. 74| -16. 32| -13. 25| -15. 84| -15. 06| 4| 12. 50| -27. 67| -17. 94| -19. 02| -11. 98| -13. 02| 5| 16. 85| -23. 79| -23. 79| -15. 16| -12. 55| -8. 33| Mean| 15. 81| -27. 77| -20. 00| -14. 90| -12. 27| -10. 91| Trials| Distilled Water (Control)| 2. 0%| 5. 0%| 10. 0%| 20. 0%| 25. 0%| 1| 0. 216| -0. 296| -0. 214| -0. 38| -0. 095| -0. 099| 2| 0. 195| -0. 355| -0. 259| -0. 184| -0. 158| -0. 106| 3| 0. 179| -0. 398| -0. 203| -0. 143| -0. 197| -0. 167| 4| 0. 147| -0. 345| -0. 226| -0. 233| -0. 139| -0. 165| 5| 0. 194| -0. 277| -0. 279| -0. 183| -0. 146| -0. 097| Averages| 0. 186| -0. 334| -0. 236| -0. 176| -0. 147| -0. 127| Standard Deviation| 0. 026| 0. 048| 0. 032| 0. 038| 0. 037| 0. 036| Table 8: Average percentage masses ( ±0. 02%) of various Sodium Chloride Solutions ( ±0. 5%) and Distilled Water Graph 1: The relationship between the varied sodium chloride solutio ns and the control over 24 hours GRAPH COMMENTARYIt appears that Graph 1 represents the relationship between the mass changes and the sodium chloride concentrations (0%, 2%, 5%, 10%, 20% and 25%). The graph displays that there was a major decrease in size mainly in the 2% and only potato pieces in the distilled water were able to increase in mass. 3 Conclusions and Evaluation 3. 1 Conclusion CONCLUSION STATEMENT The aim of this investigation was to test the effect of the varied sodium concentration on the osmosis of potato. This aim of the investigation was accomplished as there were significant differences on the effect of the varied sodium chloride solutions.Although the data has proven the hypothesis to be false. CONCLUSION EXPLANATION Data produced from this investigation reveals that the hypothesis suggested earlier is incorrect. As shown in Graph 1, the average for 2% concentration had a more drastic decrease than the 25% concentration. Thus, disproving the hypothesis which st ates as the concentration level of sodium chloride increases the masses will decrease in relation. On the contrary the results suggested decrease in concentration of the solution will greater the decrease in mass after a period of time.For example, the average percentages change for the 2% concentration decreased by approximately 27. 77% in comparison to the average percentages change of 10. 91% of the 25% concentration of sodium chloride. This would suggest that any concentration higher than 2% concentration of sodium chloride would cause the potato cell to become turgid and hypotonic as a result of the higher concentration of water entering the potato cell. By becoming turgid the cell is no longer allowing the diffusion of any molecules into the cell thus preventing osmosis to occur.The higher the percentage the faster the occurrence of the osmosis causing the cell to become turgid faster and preventing the water molecules enter. With this in mind, questions the reliability of the data despite the evidence of the balanced error bars. The effects of â€Å"sodium chloride concentration had decreased the mass as the concentration levels increased. † (Roberts, et al. , 2009) This investigation supports the hypothesis stated earlier. In this investigation the results as the researchers were able to conclude on the results of their 0. % decreasing the lease and with their maximum concentration of 2% giving the largest change in mass. However, this investigation was conducted in the time from of only 30 minutes not 24 hours. On the other hand, a research â€Å"The Effect of Salinity on Osmosis in Solanum tuberosum (potatoes)† provided much similar results and was also conducted in a similar environment. This investigation supports the results obtained in this experiment justifying â€Å"0. 1% and 0. 5% declined in mass with a rapid rate† and â€Å"10% and increasing, the rate was much slower† (Holler, 2012) . 2 Evaluation Procedures RELI ABLITY Measurements were measured with by only one researcher and thus eliminated the possible chances of human error that may occur if the measurements were recorded by multiple people. The trials of this investigation were conducted in a chronological order and one-by-one. This process was also repeated five times for the each concentration to increase the reliability. The standard deviation displayed quite minimal and well balanced which shows there were minimal significant errors that may have occurred throughout the experiment.However some the errors that perhaps occurred due to some of the pieces were penetrated by the rod in removing them from the corer, this may have caused some significant error and decreases the reliability of the experiment. Due to the use of the same size potato it can be assumed that the reliability of this investigation is dependable as there is little differentiation in size. Also, all the potato pieces were from the same potato meaning they were also from the source limiting any uncontrolled variables to occur and increase the reliability of this investigation.The uncertainties of this experiment were quite minimal however perhaps may have occurred during the process of weighing the mass of the potato pieces due to not pressing ‘tare’ before measuring the mass of each piece therefore altering the masses slightly and increasing the uncertainties. LIMITATIONS/WEAKNESSES/ERROR IN LABORATORY INVESTIGATIONS Table 9: Possible limitations with the investigation and improvement to these errors Limitations/weaknesses/error in the laboratory| Improvement| Inaccuracy in the measurements when cutting the potato pieces in to 2cm length. Due to the minimal cooking skill of the researcher the potato pieces were not precisely 2. 0cm but perhaps to varied 2. 1 cm. Significance of this would affect the data as is contradicts its purpose as a controlled variable. To improve on this matter perhaps cutting the potato into a cube or rec tangle shape to a 4cm height then using a corer to remove pieces of potato. After, line the all the potato pieces and cut all of them simultaneously in half. This would reduce the variance of the sizes. | Penetration of the potato pieces by the rod of the corer. The rod used to push the potato pieces out of the corer was bent and proved difficult to utilise as it failed to push the potatoes out and penetrated them. Penetration to the potato pieces will increase the surface area and increase the occurrence of osmosis leading onto questioning the reliability of the investigation. Perhaps in a replication of this experiment to use a larger corer size and a straight rod to prevent unnecessary penetrations to the potato pieces. | Time limit in conducting the experiment. Because of the time limit in the beginning of the experiment many errors occurred due to the experimenter rushing. These errors that may be able to be prevented if the time for the experiment was to be increased. | Excess Sodium Chloride when measuring the final mass of the potato pieces. | When measuring the mass of the final potato pieces, only two ply of paper towel were used to dry of the excess solutions. However after the 3rd trial the paper was far too damp to dry off anymore excess which could altered the results. This could be simple resolved by using more plies of paper towel. 3. 3 Improving the Investigation MODIFICATION TO THE EXPERIMENT To decrease the uncertainties a different method could be used to cut the potato pieces simultaneously therefore limiting the slightly varied sized pieces. This new method could be lining all 30 potato pieces in a straight line then measuring 2cm and cutting all the pieces in one cut. This mew method will likely to decrease the uncertainty when cutting the potato pieces. Creating a longer time limit to the investigation would provide time to increase the reliability of this investigation.By creating a different method to create the potato pieces so that there is no penetration of the use of the rod from the corer. In this investigation a small corer was utilised along with a bent rod was used to remove the pieces which caused penetrations in the potato pieces. If this investigation was to be replicated perhaps using a larger corer will be less difficult to remove the potato pieces and decreasing the chances of penetrating the pieces. Another method that could be considered is to not use the corer and cut the pieces manually from the potato, firstly into a rectangular prism or cube.This method will completely eliminate the chances of penetration of the potato pieces thus, increasing the reliability of the data produced and of the investigation. Modifications to the experiment perhaps include an extension to explore different variables that would affect osmosis. These extensions could be exploring the effect of surface -area, temperature and perhaps comparison on the use of sucrose solution against the salinity. An interesting extens ion would be to include a vice-versa investigation to test the effect of the potato pieces to return to its original mass if placed in distilled water.Bibliography Websites | Nigel D Purchon. 2012. Osmosis | Gondar Design Biology. [ONLINE] Available at: http://purchon. com/wordpress/biology/? page_id=173. [Accessed 01 October 12]. | BBC. 2012. BBC – GCSE Bitesize: Osmosis in cells. [ONLINE] Available at:http://www. bbc. co. uk/schools/gcsebitesize/science/add_gateway_pre_2011/greenworld/waterrev2. shtml. [Accessed 01 October 12]. | Bowen. 2002. Osmosis. [ONLINE] Available at:http://arbl. cvmbs. colostate. edu/hbooks/cmb/cells/pmemb/osmosis. html. [Accessed 08 October 12]. | Videos | Bozeman Biology. (2012). AP Biology Lab 1: Diffusion and Osmosis. Online Video]. 14 March. Available from:  http://www. youtube. com/watch? v=LeS2-6zHn6M. [Accessed: 01 October 2012]. | Online Documents | Roberts, M. , Kolbenschlag, J. , Brady, J. & Rice, T. , 2009. Effect of Concetration on Osm osis. [Online] Available at: https://docs. google. com/viewer? a=v&q=cache:ioq9fMDSyNgJ:www. bvsd. org/schools/MonarchHigh/teachers/kdonley/Vodcasts%2520and%2520Podcasts/Student%2520Projects/Osmosis%2520Labs%252009-10/Effect%2520of%2520Concentration%2520on%2520Osmosis. pptx+&hl=en&pid=bl&s [Accessed 11 November 2012]. | Word Documents |Holler, B. , 2012. The Effect of Salinity on Osmosis in Solanum tuberosum (potatoes). Gold Coast: Bianca Holler. | Appendixes Appendix A – Risk Assessment Appendix B – Turnitin Receipt â€Å"Osmosis Potato IA Term 4† to the assignment â€Å"Osmosis prac. † in the class â€Å"A. Lal 2012 Year 10 Term 4 Osmosis† on 12-Nov-2012 09:28PM. Your paper id is 283825801. Appendix C – Journal Date| Task| Time | 1st of October | Constructed design and completed background information/theory | 120 minutes | 2nd of October | Constructed method and experimental materials | 60 minutes | 8th of October | Completed

Pick A Team Coursework Example | Topics and Well Written Essays - 500 words

Pick A Team - Coursework Example This organization maintains mainly three websites named as â€Å"The red Cross Website†, â€Å"The History of The Red Cross†, and â€Å"The Clara Barton National Historic Site†. The Chairman of Board of governors is responsible for the operation of ARC in United States, and US president is the honorary chairman of the Red Cross. The most attractive feature of American Red Cross is that it offers services to beneficiaries without any discrimination on the basis of nationality, sex, race, economical class, religious beliefs, or political opinions (ICRC, 1996). The ARC is governed by volunteers and funded by community donations. In addition, income from health and safety products and blood products also add to the operating funds of the ARC. The major characteristic feature of this organization is that it is a nationwide network having more than 650 chapters and 36 blood services divisions which are fully dedicated to people in need (Community Resources Guide). ARC has millions of volunteers who are always ready to dedicate their services to disaster relief and they are the absolute assets of the organization. ARC’s main areas of focus include community services, communication services for military members, collection and distribution of blood products, educational programs, and international relief and welfare programs.

Islamic Studies Essay Example | Topics and Well Written Essays - 2000 words

Islamic Studies - Essay Example I t is consisted of everything that the prophet has spoken of, his decisions on important matters, his opinions and his answers to the queries and doubts raised by his followers and believers. The Hadiths literature which consists of the narrations of the life of the prophet also has played major role in the shaping of Islamic faith. The fact that the Hadith were recorded after the death of the prophet make many to doubt the authenticity and the validity of the Hadith. There are people who consider the Hadith merely as a history book having not much of religious significance. The essay attempts to unearth the understanding of Hadith in Islam religion, and it tries to bring out the differences in the understanding and the practice of Hadith soon after the death of Prophet Mohammed with a special reference to the changed political scenario after the Prophets death. The Hadith assumed greater significance after the death of Mohammed as the believers could no longer ask their questions or clear their doubts from the prophet. So wherever they did not have a specific guideline in the Quran, they sought for it in the Hadith. The hadiths very often acted as the guiding principle for the Muslim way of life along with the Koran. One should not forget the fact that the Hadith was transmitted by the companions of the prophet (his contemporaries and witnesses to his teaching) to the next generation through oral tradition in the initial stages. Therefore, many attempts have been undertaken by the scholars to assess the reliability and authenticity of Hadith. The Hadith was judged based on their content, the degree in which they did not contradict the Quran and the extend to which they resonated divine wisdom. Thus, they were categorized into authentic, good or weak. Hadith were collected and confirmed or proved to be authentic by many scholars; however on e cannot negate the influence of personal bias or prejudices in the process. There was also the risk of interpreting the personal responses of the prophet as having general implications to the Islamic teachings. In the eighth century there was a considerable division in the Islamic thought due to the diversity of thought that the Hadith were not reliable and authentic. This division of thought prompted Muhammad ibh Idris al-Shafi to make a common methodology for all schools of Islamic faith by the end of 9th century. He identified four sources of Islamic law- the Quran, the sunnas or the tradition of the prophet, reasoning by analogies and unanimous agreement. The Muslim community strongly believed that Allah has sent His prophets and messengers to keep them united with Him and Mohammed for them is the last of the prophets. Mohammed proved himself to be a strong religious leader for the Muslims and after his time the Islam community really lacked strong spiritual leaders even though they did have some powerful rulers in the caliphs who succeeded Mohammed. After the death of Mohammed, there weren't any undisputable leaders for the Muslims and one comes across a series of struggle for power and control over the Muslim community and it is interesting to note how this struggle affected the Muslim belief and their way of life. It is these struggles that led to the formation of Sunnism and Shiism, and the underlying reason for most of the conflicts and struggles within Islam can be attributed to these struggles. The original version of the Hadiths suffered various setbacks at the hands of

Critical Business Ethics In Global Workplace Human Relations Coursework - 1

Critical Business Ethics In Global Workplace Human Relations - Coursework Example d develop ethical principles and guidelines for their employees, where ethics involve the standards on what is right and what is wrong conduct (Renz 2010). However, in the global setting it is more complex to decide what is good or what bad conduct is. In actuality, it is a firm’s social responsibility that comes into debate at this juncture. Over the past decade, there have been numerous ideas presented about the appropriate mode of ethical conduct in global business firms in a global setting. Immense interest in topics such as improper treatment of workers, faulty products that lead to consumer endangerment or inconvenience damage to the environment, as well as ethical conduct issues among countries, organizations, and individuals. However, the heightened sensitivity in the matter and the increasing global competition has created quite the difficult management situation for firms all over the globe. On the other hand, globally active firms, now more than ever, must devise strategies that will ensure their organizations’ are not in the crossfire arising from the increasing focus on ethical conduct. Additionally, firms must develop strategies that carry out additional costs arising as a result of implementation of global ethical standards. The purpose of this paper is to discuss in detail the ethical behavior of firms, especially those that are active globally. The paper unfolds as three sections: First, introduction to the matter in hand. Later, a discussion of the various ethical frameworks in relation to the Credit Suisse case. In the third and final section, a conclusion and personal comments regarding the matters discussed. Ethics can be defined simply as the guiding principles that assist us determine what is right and what is wrong. These guiding principles are the parameters by which the business organizations operate. Ethical behavior implies that individuals behave in the manner acceptable by the organization and society as a whole (Bopp & Smith

Printed circuit board in a toaster Research Paper

Printed circuit board in a toaster - Research Paper Example A toaster is a modern appliance used for toasting bread by converting electrical energy to heat energy which is then radiated to the bread (see appendix for a picture of one). In many households a toaster is a part of their breakfast or other meals as it easily and quickly prepares a toast as opposed to any other method you could use to prepare a toast. The device retails from as low as thirty bucks on Amazon therefore going by this its PCB cost would have to be quite low. In fact PCB production as per the Silver Circuits’ website (2011) is as low as 13 cents per square inch. This can be attributed to the few parts that make it up and the reduction in cost when mass producing these boards. (See appendix for a sample PCB). For effective functioning of the PCB in a toaster the following product design specifications have to be considered. (These are based on the environment of operation and a toaster’s manufacturer requirement for its PCB). On electrical consideration first we should consider the dielectric constant otherwise referred to as permittivity. This is an undertaking of accumulation electrostatic lines made of flux in a dielectric. (WhatIs.com Website, 2011). This depends on where the PCB is to be used, for instance in PCBs with many layers low values are preferred whereas those that are designed for RF circuits would have high values. In our case the toaster operates at low frequency and its PCB need not to be a multiple count one hence a value in between is good enough, however since the electric circuit in a toaster is a timer which uses capacitance the dielectric used to provide additional capacitance required. The second is loss tangent. This is usually a magnitude of how the dielectric component dissipates electromagnetic type of energy. Though more sensitive at higher frequencies it should be as low as possible for correct operation. Thirdly the materials should not absorb a

Business Policy and Strategic Management Research Paper

Business Policy and Strategic Management - Research Paper Example Internal functioning at Southwest Airlines Southwest held the tag of low cost airlines in USA for so many years. However, some internal hiccups led to an unexpected change in its structure and internal functioning. It was considered one of the best companies to work for but increased labor costs and rising fuel prices turned these cordial relations into sour ones. While employees started complaining of low wages, Southwest also suffered as strikes and complaints by employees deteriorated the culture at and image of Southwest. Distanced employee relations and September 11 attack worsened the situation and customer complaints also started rising because of increased demands for safety in flights and long ticketing process. Emergence of other low cost competitors like JetBlue and AirTran threatened the very existence of Southwest Airlines because of which sustaining low prices became a daunting task for Southwest. One implicit reason behind such subtle transformation was the change in l eadership witnessed at Southwest. Herb Kelleher was the person who employees identified with. However, with Gary Kelly replacing Kelleher, problems started emerging as employees lost the bonding and affection they had with the company under the leadership of Kelleher (Katrina 2001).

Contemporary business Essay Example | Topics and Well Written Essays - 3000 words

Contemporary business - Essay Example In addition, the report will include examples on Coca Cola, Toyota and leadership style of Bill Gates to support all the discussions. Finally, a conclusion will be provided to summarise all research findings and mentioned business management issues / problems. Before critically analysing the functions and management issues in a global business to identify ways to reduce risk and improve organisational effectiveness, I first would like to throw light over what we mean by efficiency and effectiveness. Organisational efficiency refers to the capability of a business enterprise to produce maximum output with the help of same available sources. In other words, it could be defined as an ability to produce same level of output with fewer sources. The world has become a global village after the contemporary developments and advancements in information technology and communication networks. These recent advancements and improvements in media networks and advertising have greatly affected the attitudes, beliefs, behaviours, lifestyles and perceptions. At the same time, this has also created many business opportunities for enterprises. In fact, many businesses have gone global and have become transnational, multinational or supranational corporations with operations all across the world. Companies today are expanding their operations all across the globe to target a large group of potential customers who are heavily exposed to media, and who now have relatively similar lifestyles (inclination towards a white collar job, brands, facilities, luxuries etc). On the other hand, customers have also become very demanding, since they seek value and are inclined towards new and innovative products. In short, it could be said that busines ses have to deal with a large diverse group of customers who have both willingness and ability towards different innovative and existing products. Businesses usually have many different international market entry

Repton School Essay Example for Free

Repton School Essay Amit Ruparel, 15, is a boarder at Repton School, doing his GCSEs. He lives in Derby with his parents, brother and sister. I wake up at around half-past seven with a big yawn. I then get up, grab my towel and shower gel, go downstairs and have a shower. Every time I wake up at this time of the morning I think if I were at home I would be still asleep. As soon as I have had my shower I go back upstairs and get changed. I then go downstairs for breakfast, which is compulsory. For breakfast I have a bowl of cereal and a glass of fresh orange juice. I like eating cereal at any time of the day. I think that it is nice at any point of the day. I also believe that fresh orange juice is really good for you. Recently I have been trying to be careful with my diet due to my weight, I am trying to eat as healthier as possible. When I have had my breakfast I go upstairs and check if I have any unfinished prep to do and if I do then I get on with it. If I have not got any unfinished prep or any other work to be getting on with I turn on my computer and play some games. My computer is a very important part of my life; I could not do much with out it. I have always used the computer wherever I can; I use it for my work as well as playing on it when I am bored. I get my books ready a few minutes later so I leave the house five minutes before the lessons start or even earlier, so that I do not get punished for being late to a lesson. My school is like a mini village in where by you do not have to walk so far, therefore I do not have to leave to go to school so early. The first lesson starts at ten to nine and ends at half past nine. I then have a five-minute break, which I get between every lesson. After the third lesson I have a break for half an hour. During the break I usually get myself a drink and a snack to eat. At one oclock, after the fifth lesson, I have lunch, which lasts around forty minutes. I then go to my room and listen to music on my computer for ten to fifteen minutes, then get my books and go to the last three lessons, which finish at four oclock, unless I have a half day. If so I will carry on playing on my computer or get changed and go to computer programming. I do computer programming because I enjoy playing around with software and also I have had past experience on it because I always watch my brother on the computer whilst he is making new programmes as project and so I would know quite a bit about making them. I like computers so much that I am thinking about taking a career towards those lines. On a Tuesday (half day) once I have finished computer programming I will go to badminton for an hour, but if it is a Thursday I will go and hang around with my friends. After badminton I come back to the house, have a shower and then go and hang out with my friends. I come back to the house after five always finding someone in the house yard to play a game of football with. I go to tea at six oclock. I think that in our house tea is the nicest meal. As soon as I have finished I run outside and play football in the yard again but I would prefer being on holiday, as I would be out playing cricket or at home playing on the Playstation 2. I have always loved holidays and going home for them. When I am at home it is so relaxing and there is not much work to be dont and if there is then it can be done when I am bored. I go upstairs at seven oclock get my books for the subjects that I have prep to do for and then go downstairs to the worker and do my prep there. This is the part of the day, which I find most boring and when I wish that I was at home. I go downstairs and watch TV for a while after prep, but if nothing interesting is on I go and play on my computer. At this point if I was at home I would be going out with my friends. I go upstairs from the TV room to my room at half ten if I was downstairs to get ready for bed. At quarter to eleven it is lights out. I hate going to bed so early if I was home Id still be out with my friends. I like going out at night. I find the vibe that is around you at night is amazing. When I go out at night it would probably be going to the cinema, playing pool at a club called Rileys or to the pub.

Musical instrument Essay Example for Free

Musical instrument Essay Trumpet The trumpet or cornet is the smallest and highest member of the brass family. As with all brass instruments, the sound is produced by buzzing the lips into a mouthpiece. Clarinet The clarinet is a musical instrument of woodwind type. The name derives from adding the suffix -et (meaning little) to the Italian word clarino (meaning a type of trumpet), as the first clarinets had a strident tone similar to that of a trumpet. The instrument has an approximately cylindrical bore, and uses a single reed. In jazz contexts, it has sometimes been informally referred to as the licorice stick.[1] French horn A wind instrument usually of the lip-reed class. Horns for signalling have been made from conch shells, wood, animal horns etc as well as metal. Horns capable of many notes usually consist of a conical brass tube in a curved, coiled or folded shape. This article is concerned with the European orchestral horn, or french horn. Cello The cello is a string instrument and a member of the violin family. It is a wonderful instrument for a child to learn at an early age. It is the most versatile of the string instruments The viola is similar in material and construction to the violin but is larger in size and more variable in its proportions. A full-size violas body is between one and four inches longer than the body of a full-size violin (i.e., between 15 and 18 inches (38 and 46 cm)), with an average length of about 16 inches (41 cm). Small violas made for children typically start at 12 inches (30 cm), which is equivalent to a half-size violin Violin The violin is the smallest member of the string family. Sound is produced by drawing the bow across one of the four strings or by plucking the string with a finger. Flugelhorn Flugelhorns have a short, wide mouthpiece; three or four valves; and a flared bell. They range in size from bass instruments with wider bores (the bore is the inside diameter of the tubing) to small soprano horns in f or e flat. Tuba tuba is the largest and lowest pitched brass instrument. Sound is produced by vibrating or buzzing the lips into a large cupped mouthpiece. It is one of the most recent additions to the modern symphony orchestra, first appearing in the mid-19th century, when it largely replaced the ophicleide. Trombone he trombone is a member of the brass family. As with all brass instruments, the sound is produced by buzzing the lips into a mouthpiece. A unique feature of the trombone is the slide. While other brass instrument change pitches by pressing valves to change the length of the air flow, the trombone player simply moves the slide in and out to the change the length of the instrument.

Comparison of SMEs in India and the UK

Comparison of SMEs in India and the UK Chapter 1: Introduction: Background of study: Small businesses have been the soul of every economy in the world. India and UK have also been thriving on the performance of this sector. The performance of the sector is highly influenced by the government policies and the availability of finance. Purpose of Study: In this study, the author investigates the performance of the Small and Medium Enterprises in India and UK. The contribution of this sector to the society on the whole. This study focuses on the importance of the SME sector in both the countries from the point of view of its contributions to the economy. This study evaluates the importance of financing activities and the Government policies in order to support and nurture the growth of this very powerful sector. Overall Aim and Objectives of Research: The overall aim of this study is to evaluate the role of Government and financial institutions in the development of the small and medium enterprises in India (Developing country) and UK (Developed country.) Objectives: Problems faced by the SME sector in India and UK. Role of Government policies in India and UK. Role of financial institutions in providing better financing options to the sector. Background of SMEs: Small and medium sized enterprises (SMEs) are one of the principal driving forces in economic development. This sector has been recognised as growth engine around the globe. A healthy and vibrant SME sector contributes in a high and sustainable economic growth. They encourage private ownership and entrepreneurial skills, they are flexible and can adapt quickly to changing market demand and supply situations. They provide employment opportunities to the masses, help diversify economic activity and make a significant contribution to exports thereby increasing foreign trade. Small and medium enterprises have been defined in various ways in different countries. In India, it is known as the Micro, Small and Medium Enterprises (MSMEs) which is defined in terms of investment required. The MSMEs include all the enterprises in which the total investment does not exceed more than Rs. 50 million. The European Commission defines SMEs on the basis of the work force employed, total turnover of the business and the balance sheet total. In the US, the criteria for recognition is based on the work force employed. The main factors which give a firm the status of SME are employment and investment in fixed assets. Many economies have acknowledged the need for growth and development of SMEs for industrial restructuring and have formulated national SME policies, programmes and enterprise development policies. Enterprise helps boost productivity, increased competition and innovation, thereby creating employment and prosperity, and revitalizing the communities. SMEs contribution to the foreign trade has been ever increasing. During the last decade, there has been a considerable increase in the foreign trade arising from the products of these SMEs. The open trade policy has been a great success. The policy makers in developing countries like India, Sri Lanka, Pakistan, and many other South Asian countries have been continuously reviewing their policies to help the functioning of these SME units. Chapter 2: Research Methodology: Research is defined as an activity which is undertaken in order to find out things in a systematic way, thereby increasing knowledge (Saunders, et al, 2003). As the definition says, it is important that the study is carried on in a systematic ways which means the study should be logical and should be carried by systematic interpretation of data. (Ghauri and Gronhaug, 2002). According to Saunders, et al, (2003) the research should highlight the following features: Data used for study should to be collected systematically. Data should be interpreted systematically. The research should be carried out with the intension to draw a conclusion. According to Williman (2001), research is not merely collection of facts or information without any purpose. The research should relate to collection of facts and information with a specific purpose. The reassembling or restructuring of facts and figures without any interpretation also is not termed as research. A proper research should be a mixture of facts and figures being interpreted and should provide an answer to the research question. The data is of two types depending on the source from where it is obtained. Primary data is the data which is obtained by the researcher for some specific questions. It includes interview of the object of study. The answers are then observed closely to draw a conclusion. Secondary data is the data which is obtained from literature review and the internet. The gathering and analysis of primary data adds value to the dependability of the results of the research, in my chosen topic of study there are not enough opportunities within the time and reach of the researcher to resort to research methods of interviews or survey through questionnaires, since the firms are widely scattered and the small and medium enterprises in India dont disclose their secrets to anyone. Hence, the data used is secondary data which is available through internet and through various government publications. There is a lot of literature on the selected topic; they can be treated as trusted source of data to carry on the research. The essential research principles while using the secondary sources are Qualitative and Quantitative approach to research, out of which this research paper uses the qualitative and descriptive approach to conclude the research question. Therefore the secondary research has been used for completing the study. Limitation of Study: I have tried my level best to produce this report to be as fruitful as it can be but there are some serious limitations that this study suffers. There is a lack of study and not many scholarly articles are available on the problems faced by the Small and Medium Enterprises in India and UK. There are many articles which describe the importance of this sector. I had to take the use of various print media and internet sources of government portal in order to draft down the problems faced by them. Also, the grants and government policies that are provided are in exhaustive; hence the study focuses on only the main grants and policies which have contributed largely to the sector. The small and medium enterprises sector is very huge and widely scattered, which comes as a constraint to collect primary data for the study. Chapter 3: Literature Review Role of Small and Medium Enterprises (SMEs): SME have an important role in a countrys economic development and growth and also have been achieving the same kind of progress over the last couple of years. India as an example shows the importance of SMEs towards the growth of the economy and the employment generated with the help of labor intensiveness and thus, bringing efficient distribution of resources through labor intensive production. This segment also helps in lightening poverty and sustaining growth. Equal distribution of income also comes into picture thereof. And all this happens when the scarcity of capital exists. (Das, K. (2006)) Some of the characteristics of this typeof policy include formation of multi-storied and flatted industrial estates for micro industries, liberal floor spaces index in plotted development of 1.5 to 1.75 for industrial sheds and 2.5 for multi-storied industrial units, 50% rebate on stamp duty and registration charges for micro and small enterprises in industrial estates and industrially backward areas. Globalization has made possible the fragmentationof all forms of production of goods and servicesacross countries and enterprises. Where large players go for a different form of business models which includes bringing alongtheir traditional partners, suppliers or distributors at a different level, SMEs are experiencing a new form of functioning in the value chain byevolving from a traditional manufacturer in the domestic market to that of an international partner. SMEs undergo the effects, both positive and negative, of outsourcing led restructuring of production at the international level. Because of the advantage of their flexible nature of operations, SMEs face lot many opportunities in the form of the demand for new products and services. But the things get a little nasty when theinadequate availability of managerial and financial resources, lack of working capital, innovation and personnel training come into picture. (Das, K. (2006)). The Indian Small Scale Sector- An Overview: A SSI in India is defined as a unit where investment in plant and machinery, either in the terms of ownership or lease, does not exceed Rs. 10 million. In the same way, micro enterprises or the so called tiny units does not have investment in them to be exceeding more than Rs. 2.5 million. The Small Scale Industries of India have a fortune of have been built through enterprise, dynamism and renewal. Since the end of the colonial rule, India has re-established itself and has transformed itself from 80,000 units to 3.3 million. The last decade of the 20th century showed steadiness. This sector of SSIs alone contributes 7 % of GDP in India. (Sahu, P.P. (2005)). Market liberalization and de-regulation are the two forces behind SMEschanging their business strategies for survival and growth. These changes have particularly been in the terms of acquiring quality certifications, creation of e-business modules, diversification to meet competition, etc. SMEs involvement in the foreign trade has to be supported by Globalization, Liberalization and WTO for the benefit of access to markets, technology, skills, finance infrastructure and tax-friendly environment. (Ecotec Research Consulting (2004)). Production and Investment in SMEs: There has been an extraordinary 18% growth in the production at current prices of SMEsin FY07 as compared to the previous years15.8% thereby bringing a rise to Indias GDP to 15.5% during the year. The growth in the production has been there because ofconducive policy measures, growing domestic consumption, export market, improving production methods, technology, etc. SMEs did maintain equal growth rate in respect of the industrial sector during the FY03-07 with a growth of CAGR of 17%. (Sahu, P.P. (2005)). The SME sector has also reported growth higher that the overall manufacturing sector. The sector does not only provide output in the form of final goods but also capital goods which further form the input to heavy industries. The table below is indicative of the growth of SMEs in the Indian economy. The SMEs in India: Present Scenario: As quoted by Business World, Jan. 2007, small companies seems to have been performed much better as compared to their larger equivalents as between 2001-06, net companies with net turnover of Rs. 1 Crore 50 Crores had a higher growth rate of 701 per cent as compared to 169 per cent for large companies with turnover of over Rs. 1,000 Crore. (1 Crore Rupees is equal to 10 Million USD). The all time high of Rs. 1, 89,200 Crores of total SSI production reached in 1989-90 dramatically dropped in the next 10 years and increased later only 2001-02. After that, the production growth increased at a much greater pace in terms of units, production, employment and exports. (Ecotec Research Consulting (2004)). Currently, some of the SMEs, mostly ancillaries and export-oriented, are acquiring companies abroad as part of the Globalization process, catering to the needs of global manufacturers and suppliers like in Auto Industry. Some of these units have also invested in RD globally and taking help of outsourcing, in the fields of manufacturing and services, to emerge as a global leader because of the factors such as labor-intensive manufacturing, lower transport costs, lenient labor policies of the small scale sector. The next step to this would be a government initiative providing a risk-free environment, start-up capital, technology and training updates. No matter the Micro, Small and Medium Enterprises Act, 2006, which has been passed by the Government with the help of 300 industrial associations, many government departments and lot many stake holders, is a legal framework for providing capital investment to this sector, but the implementation of it involves a lot many agencies to come to gether and achieve it jointly. (Government of India (2005) The Micro, Small and Medium Enterprises Act, 2006: The Government of India passed The Micro, Small and Medium Enterprises Development Act in June 2006 after wide consultation with more than 300 industry associations, different government departments and multiple stake-holders across the country. The Act is geared towards promotion and enhancing the competitiveness of Micro, Small and Medium Enterprises. The Act tries to accomplish many long standing demands of multi stakeholders in the MSME sector. Another issue was the lending facilities to SMEs but as the mindset of the banks seems to change because of entry of large no. of private banks, which in turn led to increased competition and multiple financial options, the increased lending to the SMEs is actuated because of the compulsion from the market and the expansion of the companies. The lending to SMEs from the banks grew by 69% between 2000-01 and 2005-06. (Government of India (2005)). The UK SME Sector: The UKs SME sector forms the business backbone no matter it may be the restaurant or the web designer, by providing over 33% of the GDP and over 50% of employment. There are 3.6 million SMEs but 99.5% employ less than 200 people. Every year around 175,000 businesses register themselves for VAT and most of them survive by the end of the first year but, then onwards mortality rate takes hold and by the end of the third year approximately one third have failed. As per R3, the association of Business Recovery Professionals, as on one case, the worst places to start business would be Peterborough, Sunderland, Manchester, Bolton and Belfast with the highest failure rates, on the other hand, Llandrindod Wells, Truro, Southwest London, Guilford and Carlisle had the lowest failure rates. The failures occur because of the management failing to protect margins thus increasing its responsibility to 50%. Because of this Academy of Business Consultants believe that the founders of these businesses need the best assistance. (Sandesara, J.C. (1993)). The Qualitative Challenge: The World Banks `Doing Business 2007 Report places UK in the ninth position out of 175 in the world for starting a business. But when it comes to enforcing contracts, employing workers, and dealing with licenses, then it is not a rosy picture, as they are ranked as 22nd, 17th and 46th respectively. This led for a need of change in the current status of SMEs. (Kondaiah, C. (2007)). SME growth: the stylized facts: The international data available also claims that smaller and younger businesses experience wider variations in growth as compared to their larger and mature counterparts. However, only a bunch of these smaller and younger businesses account for bulk of employment, output or sales and producing spectacular growth fighting through the competitors. Keeping a sense of proportion: Apart from all this, the factors like innovation and economic activity still forms to be a disadvantage for the SMEs side. In the European Union it has recently been estimated that the mean share in activity of the largest four enterprises across a large sample of industries and countries was 20% with a maximum of 87%. These ratios appear to have been rising rather than falling in recent decades. (Kondaiah, C. (2007)). SMEs are generally backbone of the Industry. Napoleon said that British are a nation of shopkeepers. He was right much as Britain and a nation small and Medium sized enterprises.(Sandesara,J.C 1993) In the UK the Large enterprise consist of 1% and the rest 99% is small enterprises. If we consider the total working population that is 30million out of that 14.3 million is employed by SMEs. The GDP growth of U.K is 7.4% which would be impossible without the growth of the SMEs as disclosed by BERR. U.K SMEs account for 1.8 trillion pound GDP despite being half the picture of the whole industry. The UK Public sector which contributes up to 1/3rd of the total UK economy attracts strong political focus. This makes the UK SME sector to be considered as fragmented and also at times ignored. But the SME sector is of vital importance as it provides to be the stepping stone for the other large enterprises to be. According to the BERR statistics for 2007, the Small and Medium Enterprises which employ more than 100 employees but fewer than 200, employs 4.4% of the total working population but contributes 5.6% of the total UK GDP. The small enterprises are outperformed by the medium enterprise s in this context. Also, the enterprises that employ more than 50 employees but less than 100 also employ 4.4% of the workforce with an overall contribution of 5.7% to the total UK GDP. There is a lot of evidence that proves that the UK economy thrives on the performance of the SMEs and that with an improvement in the performance of this sector will benefit the improvement of the UK economy on the whole. There is a need for the Government to work closely with the sector to develop the sector and also for rapid growth of the UK economy. The SMEs, mostly ancillaries and export-oriented, are acquiring companies abroad as part of the Globalization process, catering to the needs of global manufacturers and suppliers like in Auto Industry. Some of these units have also invested in RD globally and taking help of outsourcing, in the fields of manufacturing and services, to emerge as a global leader because of the factors such as labor-intensive manufacturing, lower transport costs, lenient labor policies of the small scale sector. The next step to this would be a government initiative providing a risk-free environment, start-up capital, technology and training updates. No matter the Micro, Small and Medium Enterprises Act, 2006, which has been passed by the Government with the help of 300 industrial associations, many government departments and lot many stake holders, is a legal framework for providing capital investment to this sector, but the implementation of it involves a lot many agencies to come together and achieve it jointly. (Government of India (2005) Measuring innovation: Any attempt to assess innovative activity and performance must begin with the definition of suitable metrics. These usually fall into the two categories of input and output measures. Inputs usually include expenditure on RD, and measures of the staff employed in RD. Output measures include patents and measures of the incidence of product, process and logistic innovations. Distinctions can also be drawn between innovation new to the firm, (which may be diffusing from a de novo innovation activity in another firm), and more novel innovation which is new to the firm and to the industry. Each of these may lead to measures of innovation intensity in terms of innovation counts, as well as measures based on the distribution of sales by novelty of product or service innovation. Broadly speaking there are two approaches to obtaining data on innovation outputs. There is evidence to suggest that the object approach underestimates the innovative activity of smaller firms, in particular diffusion or incremental activity which the object approaches may overlook (OECD (1992)). The CBR has pioneered the subject approach in relation to UK data for SMEs and consequently its work directly complements UK Office for National Statistics data collected for CIS2, which has along with many EU countries limited coverage of the smallest firms (Cosh, Hughes ands Wood (1998)).The discussion in the rest of this paper draws on data based on the subject approach. Innovation in the EU In reporting innovation activity in the EU this paper relies on the results of the second Community Innovation Survey (CIS2), of 1997/1998, from which charts 1 to 6 are drawn (Cosh and Hughes (2001)). Twelve European States took part in the survey (all EU Member States except Denmark, Greece, Italy and Portugal, plus Norway). The survey was intended to cover allenterprises in manufacturing with 20 or More employeesand all service enterprises with 10 or more employees. These can be split into three size bands small (10 to 49 employees), medium (50 to 249 employees) and larger (250 or more employees). This allows a comparison of innovation activity by broad sector and size over the three-year period 1995-7. The results of CIS2 reveal that innovation activity rises with enterprise size in the EU as a whole which also shows that the result holds for both Manufacturing and Services. In the specific sense that the proportion of enterprises reporting one or more product or process innovations rise with size classes it seems that bigger is better. These results are at an aggregate EU level; it is instructive to disaggregate them by country, as well as size. To do this and to illustrate the relative innovative activity of the small firms in the UK the following charts 2-6 rank countries in terms of innovation performance of small firms, weaker countries are at the left and performance rises as we move to the right. Successive charts report on the proportion of product or process innovating enterprises in manufacturing, and the proportion of product innovators in manufacturing. The same measures are then shown for services, and then the final two charts report on the proportion of novel product innovators in manufacturing, and the proportion turnover due to new or improved products. Taken together these charts reveal that UK small firms are ranked in the top 4 in Europe in Manufacturing, and in the top 5 in Europe in Services. Moreover an inspection of the column pattern for medium and larger firms also reveals that UK small fir ms do better relatively than UK large firms and especially better than medium firms. In that comparative sense smaller is better. Analysis of innovation constraints and the innovation/ performance link using CBR survey results In order to probe behind these results and in particular to examine patterns of innovation constraints and the innovation/performance link we can use the results of the regular CBR biennial survey of SMEs in the UK. These cover 2500 enterprises in Manufacturing and Business Services employing between 1 and 500 employees. The latest results are based on the 4th survey of 1999. The surveys generate subject-based data on innovation inputs and outputs and over 200 company specific variables on enterprise structure and performance. (A full discussion of the dataset and the results summarized here can be found in Cosh and Hughes (1998) and Cosh and Hughes (2000a)). To conclude, we have substantial matter to prove that UK economy is supported by SME and that encouraging them and working with them will bring a positive effect on the UK economy. Chapter 4: SMEs: An Overview Contribution of SMEs: SMEs are the backbone or the key drivers of the industrial economy. They can also be described as the engines of growth of the industrial sector. Although they are individually small, collectively they play a multiplayer role in the development of an economy. They have a multiplayer impact in developed as well as developing economies. The main USP of SMEs is low cost production i.e. the ability to manufacture low volumes profitably, meet niche requirements, capitalize on local skills and resources, provide outsourcing opportunities and most importantly create jobs. The sector has been consolidating over the years. What is new is the articulation and recognition of this process and its pump priming role. Therefore national SME policies, programmes and enterprise development policies have been formulated to support smooth working of SMEs and to overcome major obstacles such as lack of legislation, promotion and infrastructure. This can be done in the form of promotion programmes, positive discrimination hand holding and advocacy. Policy initiatives seek to highlight basic SME skills in low cost production. SMEs have an impressive presence in service industry ranging from the simple and traditional organisations to the most modern and hi-tech ones. SMEs contribute not only in terms of quantitative factors such as output, employment, income, investment or exports but also in terms of qualitative factors viz the synergies they promote with large industry, their contribution towards balanced regional growth, their contribution in nurturing entrepreneurial spirit, innovation and in providing a nationwide pool of skilled and trained manpower. While the comparative advantage of SMEs are well acknowledged, SMEs also have their share of pros and cons which prevent them from realising their full potential. They have to face some problems such as lack of proper guidance in the initial stages, lack of funds in the times of crisis, lack of proper marketing strategies, stiff competition from big players, lack of access to latest technology, no proper infrastructure etc. Therefore, although new SMEs are emerging very rapidly worldwide, the number of SMEs closing down every year is also very high. Also because of the twin forces of globalization and free trade policy of WTO, there is a serious threat to the SMEs sector. It will have to reorient and reinvent itself to overcome these challenges. This can be done by restructuring the small scale organisations, and if nothing works, they have to be closed down. Closures are undesirable but sometimes they are advisable from the resource allocation point of view. Thus the high rate of entries and exits reflect the dynamic nature of this sector and also explains why it is seen as an industrial incubator. As mentioned earlier, SMEs play a very important role in the development of an economy, especially from the employment point of view. They are very effective for the generation of employment for both skilled as well as unskilled workers. Therefore labour extensive countries should opt for SMEs. Even the underdeveloped or developing countries which are capital intensive and labour extensive, SMEs can be a great help. There has been increasing growth of SMEs worldwide in the recent past. The government of the developed and developing economies have been formulating policies which promote smooth working of the SMEs. SMEs have contributed significantly in the developed as well as developing countries. In the European Economic Area (EEA) and Switzerland there are more than 16 million enterprises; of which less than 1% comprise large companies while the rest are SMEs. Two thirds of the job opportunities are provided by SMEs in this region and the remaining one third of the job opportunities are by large companies. SMEs are considered the backbone of Asia Pacific region as they account for 90% of enterprises. They provide around 32% 48% of employment and their contribution to Gross Domestic Product is around 60% 80% in individual Asia Pacific economies. Even in the United States, SMEs contribute greatly. It contributed at around 43% of the net employment opportunities from 1990 1994.SMEs are considered the engine of economic growth in both developed and developing countries not only because of low cost production but also because of low unit cost of persons employed as compared to large scale enterprises. Thus they provide a significant share of overall employment. Also SMEs assist in local and regional development by regional dispersion of economic activities, thus helps achieving fair and equitable distribution of wealth. SMEs not only contribute towards the GDP but also towards the export revenues. Although SMEs are at a disadvantage in terms of finance, technology, human resource development and networking; SMEs involved in foreign trade are very dynamic. This may be due to its low-cost labour intensive nature of its products; and since these units generally use indigenous raw-materials; they have a positive effect on the trade balance. For example, SMEs in OECD member states produce about 26% of OECD countries exports, and about 35% of Asian exports. Also SMEs increase flexibility in the provision of services and the manufacture of a variety of consumer goods and competitiveness of the market place and thereby curb monopoly of large enterprises. All this leads to fostering of self-help and entrepreneurial culture by bringing together skills and capital through various lending and skill enhancement schemes. Thus SMEs not only enables an economy to maintain a reasonable growth rate but also imparts resilience to withstand economic upheavals. Chapter 5: Indias SME scenario: The Indian Small and Medium enterprises sector formally known as the Small Scale Industries (SSI) has had a notable importance since the period of Mahatma Gandhi. SSIs were set up in the rural parts of India with a view to inculcate the habit of self reliance amongst the people. Later on, after independence, the SSI units were an important source of income to the people of India. Indian policy makers had noticed the importance of this self reliant industry and had always been striving hard for their progress. After achieving independence in 1947, India drafted and adopted the Industrial Policy of 1948 which meant that the government would act as both an entrepreneur and also as a governing body. With the beginning of the planning of a free India in 1951, the role of SMEs has been earmarked specially. In its industrial policy, the government started announcing special schemes for the growth of the SMEs in India. It was in 1956, during the Second Five Year Plan that the government announced the Second Industrial Policy, clearly stating the importance of the SME sector. This gave an impetus to the development of SMEs in a manner that made it possible for them to achieve the objectives of: High contribution to domestic production. Significant export earnings. Low investment requirements. Operational flexibility. Low intensive imports. Capacity to develop appropriate indigenous technology. Import substitution. Technology-oriented industries. Competitiveness in domestic and export markets Today, small and medium enterprises (SMEs) are the ladder of progress for a nations economy, especially in case of developing countries. They contribute handsomely to the exports, the industrial base, the Gross Domestic Product (GDP) and the Gross National Product (GNP) of the nation. Small and medium enterprises help provide employment and various facilities to the society. In 2006, the Government of India passed an Act known as the Micro, Small and Medium Enterprises Act (MSMEDA), 2006 to define SME sector of India. This Act defines micro, small and medium enterprises in India on the basis type of sector namely manufacturing and the service sector. In case of manufacturing sector, the size of the enterprise is decided on the basis of investment in plant and machinery. In case of service sector enterprise, the size is decided on the basis of investment in equipment required to set up the industry. Strategic Importance of Indian SMEs: In Indian economy, the SMEs occupy a place of strategic importance due to its contribution to the overall output, exports and employment. The total number of SMEs has been increasing rapidly. The total number of registered enterprises has been around 3million and has been increasing at an even fas

The Course of Political Development in Uganda and its Effect on Economi

The Course of Political Development in Uganda and its Effect on Economic Development Development has recently become a new buzz word in international relations. Through an exploration of political, social and economic development around the globe, scholars are trying to understand which policies are most beneficial, and why certain policies are effective and why some fail. The connection between different types of development is often an important part of this research as well. The connection between political and economic development is of specific interest since the end of the Cold War and the failure of most communist-based systems. The emergence of capitalism as the dominant world economic system at the conclusion of the Cold War forces countries in the developing world to adopt capitalist policies. However, the question remains as to the effect of political development on economic development. Political development is traditionally defined as moving towards a democratic system with free and fair elections in which all citizens can participate to govern themselves, and eventually moving to a more liberal democratic state which also protects civil rights. The path of this development is often hard to define because each state has its own history and therefore its own methods for moving towards this end goal. Many western scholars recommend that states create and implement institutions to promote democracy, hold elections and open political competition to multiple parties. However the success of states attempts at implementing these policies is debatable. Economic development, on the other hand, is historically defined as economic growth, often based in gross domestic product, increased international trade, in... ...ame Press: Notre Dame. Harvey, Charles and Mark Robinson. 1995. â€Å"Economic Reform and Political Liberalization in Uganda.† Institute of Development Studies: Brighton. â€Å"Hostile to Democracy: The Movement System and Political Repression in Uganda.† 1999. Human Rights Watch: New York. â€Å"Idi Amin Dada Oumee.† Updated, 8 September 2003. www.moreorless.au.com/killers /amin.htm. Jà ¸rgensen, Jan Jelmert. 1981. â€Å"Uganda: A Modern History.† St. Martin’s Press: New York. Kreimer, Alcira, Paul Collier, Colin S. Scott and Margaret Arnold. 2000. â€Å"Uganda: Post-Conflict Reconstruction.† World Bank: Washington D.C. Sharer, Robert L. Hema R. De Zoysa and Calvin A. McDonald. 1995. â€Å"Uganda: Adjustment with Growth, 1987-94.† International Monetary Fund: Washington D.C. â€Å"Uganda Vision 2025.† 1999. National Long Term Perspective Studies Project: Kampala.

The Yellow Wallpaper and The Cask Of Amontillado -- Yellow Wallpaper C

The Yellow Wallpaper and The Cask Of Amontillado  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      The short story, " The Yellow Wallpaper", written by Charlotte Gilman, and "The Cask of Amontillado" written by Edgar Allan Poe, are stories in which the plots are very different, but share similar qualities with the elements in the story. "The Cask of Amontillado" is a powerful tale of revenge, in which the narrator of the tale pledges revenge upon Fortunato for an insult. "The Yellow Wallpaper" is a story about a woman, her psychological difficulties and her husband's therapeutic treatment of her illness. She struggles over her illness, and battle's her controlling husband. The settings in both stories are very important, they influence the characters, and help with the development of the plot.   In "The Yellow Wallpaper" the setting helps define the action as well as to explain characters behaviors. The setting is which the story takes place is in the narrators room, where she is severally ill, and she is "locked up" in the room which served as her cage. The room in which the narrator is caged in is a nursery, "it is a big, airy room, the whole floor nearly, with windows that look all ways. The paint and paper look as if a boys' school had used it." The narrator describes the color of the walls as repellent, almost revolting, it is an unclear yellow with a dull orange. The condition that the narrator is in, the repulsiveness of the room, and the room haunting her, drives her into insanity.   "The Cask of Amontillado" takes place in an appropriate setting, not only is the setting underground, but also in the blackness of the night. The story begins around dusk, one evening during the carnival season in a European city. The location quickly change... ...he wall, he thinks about his rejected opportunities and his unbearable regret. As he sobers with terror, the final blow will come from the realization that his life is ending in his catacombs dying with his finest wine. The catacombs, in which he dies, set the theme, and relate well with the story. Without the yellow wallpaper in the short story, the significance of the wallpaper would not mater, nor would it set the theme or plot. At night the wallpaper becomes bars, and the wallpaper lets her see herself as a women and her desire to free herself. She needs to free herself from the difficulties of her husband, and from her sickness. The settings in both, set up the elements of the stories and ads to the effect in both of the short stories.   Bibliography Branson, Leigh W. Edgar Allen Poe's Literary Neighborhood, 17 Mar. 1997 *htt://www.geocities.com/Athens

Why Did Kristallnacht Take Place?

1. Both sources appear to contradict each other in terms of content. The first, and most important, question risen form these two sources are which is correct in context of who organised the riots. Source A clearly states that it was a â€Å"mass attack, which he [Goebbels] and the SA were going to launch†. However, there is a clear contravention in Source B: â€Å"The Fuhrer, at Goebbels suggestion†¦ not to be organised by the party†. However, in looking at what had happened, it seems that Goebbels encouraged a nationwide press campaign to help â€Å"stir† trouble. Also, at a dinner to commemorate the Munich Putsch, Goebbels called for von Rath's death to be avenged. These pieces of evidence do point towards riots conducted by Goebbels. It may have been, as stated in source A, that Goebbels was out of favour with Hitler and that he was trying to win back support from his Fuhrer. In source A however, whether Hitler did â€Å"squeal with delight† and slap his thigh with â€Å"enthusiasm† at the thought of riots against the Jewish minority is contestable. This is because Hitler was surprised by the extent of the pogrom, and may have been awaiting only sporadic bursts of violence from the population and not the SA. Source A, in terms of provenance, appears not to be as accurate as it seems. This is because it is only a summary by an historian nine years after the end of the First World War, and sixteen years after the events of Kristallnacht. Thus, many incidents may have been altered slightly to suit any other evidence this historian may have. Thus, a possible reason for Hitler â€Å"squealing with delight† and slapping his thigh with â€Å"enthusiasm†. However if nothing had been changed, then the very fact that the account was from a journalist, with insight to the â€Å"political behind the scenes† makes the source a significant one. On the other hand, Source B is by the Nazi Supreme Court. However the noteworthy element about this source is the fact that it is secret. Thus, meaning it is not intentionally prepared for use in the â€Å"political outside†. Therefore, there could be some element of truth in it, making it somewhat useful. However, there are some incorrect statements in the source. Consequently, I have come to the conclusion that Source A is the more useful out of the two sources for anybody studying Kristallnacht. This is because the source is a more reliable source in terms of its content. 2. The clear impression conveyed to the reader of source C is that Kristallnacht was calculated, precise attack on the Jews. Also, Mr. Buffman conveys Kristallnacht as a horrific act of terror. Mr. Buffman has written this as a first hand account, thus, many parts are down to opinion: â€Å"all of the local crowds were obviously horrified by the Nazis' acts†. Mr. Buffman 3. All three sources convey a general meaning about the events of Kristallnacht: an event disgustingly horrific both morally and physically. Source C and E particularly support each other. Both sources mention the fact that SA/SS men in no uniform had â€Å"been provided with hammers, axes and firebombs†, destroying Jewish synagogues, homes and shops. Source C also implies a calculated, organised riot; source E also conveys this as it states that a â€Å"list of names and addresses of all Jewish shops was provided†. Source E also backs up the statement Mr. Buffman made in Source C concerning the action taken by the German population: â€Å"Most German people have nothing to do with these riots†. Source E must be a reliable source to back up Source C as it is seemingly from a civil servant, working in a day-to-day job with political administrators. Source D also talks about the horrors leading up to Kristallnacht, although not in as much detail as in Sources C and E. The German Jew talks of â€Å"acts of terror†, the ‘decrees' passed on to force Jews to sell their belongings and â€Å"go away†, the ‘decree' passed on by Hitler to encourage emigration. Thus, source D does insinuate to the calculated and efficient riots that the government did organise. All of these sources are first hand accounts of the attacks on the Jews on Kristallnacht, thus they must be at least accurate, in terms of what they have interpreted to have witnessed. In looking at the chronology of events leading up to and after Kristallnacht, it seems that the ‘decrees' made were there to expel Jews from German society. Kristallnacht seemed to be a coincidence in between these events, with the Nazi's taking full advantage of this. Examples of which are 1) the Jewish minority being forced to pay compensation after the events of Kristallnacht 2) Jews forbidden to visit theatres, cinemas or concerts and 3) expulsion of all Jewish pupils from their schools. The purpose of sources C, D and E is a united one; a need to convey the horrific events, and the truth behind the smoke-screen of newspaper headlines: â€Å"a spontaneous wave of anger†¦ cowardly Jewish murder of Von Rath in Paris†

Cause Effect Essay Final

Your mind doesn't work as sharp as it does when you're rested, and you just don't feel like doing anything at the time. Another cal_SSE Of procrastination is laziness. This has no actually reasoning, its just a person's lack of motivation to get anything done. Fear of failure can also cause someone to put things off. When you feel like whatever you do will not be good enough, it can really make a person not want to do what they need to. What's the point in doing it now, when it's just going to fail navy's? Another cause of procrastination is lack of enjoyment.When someone doesn't enjoy what they are doing, it can be really hard to actually do it. Over-confidence can also be a cause of procrastination. Thinking that you can get everything done at the last minute is something a lot of students think, and it can have some serious effects in the end. When it comes to the effects of procrastinating the list gets very long as well. One effect is stress. Putting things off until the last mi nute can really stress a person out, and that just adds on more issues for someone. Possible failure is another effect of procrastination.When someone puts it off, and puts it off, the chances of actually getting it done and having it be done correctly are very slim. Most people also feel very guilty when they procrastinate. Eventually the idea of doing it at all sounds terrifying, because you don't want to face the guilt associated with it. Another effect of procrastination is possibly not accomplishing your dreams. Things keep getting put off and put off and eventually that weight you wanted to get down to never came; or that room you wanted to get cleaned never got cleaned; or hat degree you wanted to earn never happened.The effects of procrastination are staggering, and can possibly destroy a person's life. It's never a good idea to constantly put things off until the last minute. Procrastination is a big deal, but its something that can easily be avoided. The causes are lengthy and so are the effects. If you have the time available, and you have something to get done, it's a good idea to get it done right away instead of putting it off until later. Some people say â€Å"Why do it now when you can do it later†. I say â€Å"why do it later when you can do it now†.

A business proposal on direct marketing in social media Essay

This paper is a research proposal about direct marketing in the social media. With the involvement with the error of computers, ways of managing marketing have been increased. Each technique comes with its major benefits and constraints. This research proposal targets on evaluating the usefulness of social media in direct marketing. The development of social media as a direct channel is not without its challenges. According to the study, the top two constraints for marketers came down to looking for the most relevant tactics for gauging success and launching business objectives. Being able to measure success is important for any direct marketing work, and that is why it is significant not to disregard this vital step. With the correct trappings, marketers can produce viral social media operations that can be track, restrained, and improved to maximize access and return on investment (Ellsworth & Ellsworth, 1994, p. 386). This research paper targets to establish how effective is managing direct marketing in social Medias. (b) Scope of the study             Social media is a treasured new instrument in a direct marketer’s toolbox, nevertheless it desires to be improved and utilised properly to undertake the tasks. Creating it informal for clients to share newsletter or Web site content over social grids is just the start. Direct marketers ought to improve viral programs that completely exploit the system’s true capability. Finally, one needs to identify ways to measure their success, which will allow persons to fine-tune their exertions going onward. Leveraging social media as a direct system also allows fundamental tenure, which is crucial to capitalize on triumph across all sections. Eradicating many owners not only rationalizes the practice, but also accelerates having one unified approach that can house the business goals of multiple departments, such as public relations, customer service, and sales. Clumsy management by numerous sections can lead to varied communications that hinder the company’s ability to attract followers, fans, or other influencers. Social media marketers comprehend the value in directing targeted messages and gauging their success, which is why it is not astonishing that many companies are leveraging their email marketing departments to board on social media creativities. 2.0 How to conduct the study (a) Methodology: Research Philosophy, Approach, Strategy and Methods               There are various approaches of obtaining information while conducting research. These methods of obtaining information refer to as research methods. Research methods include personal interviews, literature searches, focus groups, and email surveys, telephone surveys, talking with people and mail surveys. Literature search entails going through already sourced materials to obtain information. Materials that are readily available with information are such as newspapers, magazines, relevant trade publications, company literature, online materials and any other relevant and already published materials. This method of conducting research is one of the cheapest methods for conducting research. Online data is a quick research process that lies under this category of information research methods. It is very fast in obtaining information. Talking with people is another good method of gathering information for a project. It is most relevant at initial stages of conduct ing research for a project. It is mostly preferred when looking for the information that is not publicly available (Cohen& Morrison, 2003, p. 179). To obtain adequate information on the effectiveness of directing marketing in social media chose to use various methods for sourcing the information, each strategy of obtaining the information is analysed below and its effectiveness and efficiency on information deliver. The information to be research will be too new again to be got in literature resources, therefore, preferring to look for it from real persons. For example, talking with people will be through seminars, association meetings, customers, suppliers, and all other types of business conversations. A focus group is concerned with a study to explore people’s attitudes and ideas. It will be used to obtain information about something new in the market and effectiveness of social media in promoting its awareness. Group focus method obtains the information from a selected group of the people called the sample. The information acquired could be based on the process of selecting a sample. The most preferred method for sample selection is a random selection; this is preferred because, all the characters stand an equal chance to be select. Email and internet analyses are comparatively original and few is available about the outcome of sampling bias on internet surveys. While it is noticeable that internet survey most regards effective and quickest way of dispensing a study, the demographic outline of the internet handler will not represent the general population, although this is changing. Before doing an email or internet study, One shall carefully consider the effect that this bias might have on the results. Social media include such as Facebook, twitter, eBay amongst many others. They are friendly in nature and this reduces the may processes of formalities needed. In social media, personal conduct with a client is ensured; a person can communicate directly to the client and hence reach him or her in a better way to explain him or her about his products. Personal interviews are a technique to get detailed and all-inclusive information. They engage one person interviewing another person for person or comprehensive information. Personal interviews are very costly because of the person-to-person nature of the interview. Normally, as an interviewer, I will ask questions from a documented questionnaire and list the answers word-perfect. Occasionally, a questionnaire is merely a list of topics that the study wants to confer with a business professional. Personal interviews because of their expense are on mostly used only when subjects are not probable to react to other survey techniques. This will allow the researcher to get information about the effectiveness of direct marketing from individuals that I would not have got through any other research method. Telephone surveys are the fastest method of collecting information from a comparatively bulky sample. As an assessor, I will track an organized writing that is fundamentally identical to a written questionnaire. However, different from a mail survey, a telephone survey would permit the chance for sure judgement searching. Telephone surveys usually last fewer than ten minutes. Typical charges are between four and six thousand dollars and they can be accomplished in two to four weeks. Mail surveys are a cost current way of collecting information. They are best for big sample amounts, or when the sample is sourced from a wide geographical area. They charge a little less than telephone interviews, but they take over double as long to complete normally, eight to twelve weeks. Since there is no interviewer, there is no likelihood of interviewer prejudice. The foremost shortcoming is the incapability to review respondents for more complete information. In conducting research on social media marketing, one needs to outline the target group well. The target group shall be outlined clearly, because the mode of advertising will be a framed in a way to suit it. By conducting good research, information that is the most basic for a set form of marketing will be acquired. It is good to note that even time and the way of marketing selected dictates the target group of managing the marketing. Social media marketing offers a wide geographical advertisement. Social Medias is the most necessary forums where a person can meet a very large number of people from different ethnic groups. It is very easy to capture the target group within a very short as opposed to all other channels of advertisement. 3.0 Why is there need to study this topic 3.1 Contribution to the field            While some companies perceive social Medias as mere channels for building knowledge on products, there is evidence that direct marketers are competing to possess huge demand generation potential. The assessment outlines the â€Å"land grab† that is going on in organizations over regulation of social media; with 29 per cent of respondents say social media is being shared by many departments. However, possession by direct marketing acquires the top with 36 per cent of respondents. As the setting of reference, solitary 9 percent of respondents suggest public relations sectors own that social media. That social media is a workable and influential direct channel is vibrant. Nevertheless, the review also exposes social media’s strong linking with email promoting. In fact, 66% of salespersons plan to assimilate the two channels in 2009. This move wholly makes logic: Email is a vital part of social media, as it is relied upon to keep members knowledgeable abo ut the up-to-date news and informs. Additionally, assimilating the two networks permits marketers to get a more opinions of the customer, which is necessary for conveying effective and relevant communications (Bird, 2000, p.126). Direct mail is a posted mail that publicizes one’s business and its goods and services. There are many different categories of direct mail. For example catalogues, postcards, envelope mailers. Direct mail operations are typically, sent to all delivery customers in a zone or to entirely customers on a marketing list. Telemarketing entails contacting viable customers through the phone to sell products or services. Telemarketing is skilful of generating new customer prospects in huge bulks. Nevertheless, a fruitful campaign involves scheduling and using correct and well-researched customer data to match customer profiles to product profiles. Email marketing is a cost-effective, simple, and measurable method of reaching consumers. It can include e-newsletters and promotional emails to create new leads or deals for existing clients, or ads that can perform in other business’s emails. 3.2 The significance of the study             The study is important, as it would study social media as a forum for conducting direct marketing. Through the study also one gets to know several contributions of different methods in giving information about social media. By researching on direct marketing and social media, one gets to appreciate its effort in increasing the knowledge of different products of a business. The study will allow marketers in choosing the most appropriate method of product promotion in the future. Social media can be used successfully as a marketing tool for business as it gives someone a chance to interact directly with his/her customers and often share significant product or service information. Consider developing a profile for a business firm that permits one to promote your products and services while also cheering customers to deliver feedback by leaving comments; this is the advice from one of the social network owners. It is of very great importance to adopt direct marketing in social media (Sheehan, 2010, p. 45). Taking a lesson from directing marketing, social media marketing is best served only by focusing on activities that result in measurable results. If persons believe that business page gathers fan with greater affinity to the brand, maybe researchers can also believe that we would not be able to measure the effects of that brand loyalty it in a way that is particularly satisfying. It is for more productive to think of social media as a direct marketing system, and create campaigns and track results in a manner that is related to direct marketing. Not all customers are created equal. Some customers fall into what marketers refer to as ‘heavy user’ category. These customers purchase products or services with the highest profit margin or simply frequent one’s business more often than the average. This important group is the most valuable asset and one probably wish you had more like them. A business grows due to trusted customers and well crediting policies. Through d irect marketing, it would be very easy to create awareness of the existence of your business establishment. Social media provides an environment to conduct direct marketing that help to improve on sales (Zarrella, 2010, p. 109). In direct marketing, we know that people tend to befriend with others who are similar to themselves; they live in the same neighbourhoods, engage in similar activities, and so on. This tendency makes targeting profitable customers much easier. Most customer databases are transactional in nature. They capture sales, product numbers, and customer names. They do not, however, help to create messages or track results. To make issues tracking efficiently, one will need to attach the national field to your customer records, which makes note of their social media affiliation. As new customers are acquired, it is helpful if coupons or specials that the new customer might use are tracked back to a social media outlet, allowing you to see results over time. In addition, one may be able track results that provide some substance to the real contribution that greater brand loyalty of social media followers provides to your business. This provides a glimpse of how direct marketing in a social medi a, is helpful in tracking customers (Kotler & Armstrong, 1991, p. 283). 4.0 Timeline of the study               When the goal is to produce a rapid reaction to a coupon or incentive, traditional direct marketing channels are the best. Coupons perform well online, but conventional media rules up better. Nevertheless, one can use social media to add importance to the customer interaction by lashing target customers to interactive and participative website or any other informational areas. This adds value to the usefulness of direct marketing in the social media, based on previous research proposal (Evans, 2008, p.19). 5.0 Effectiveness of accomplishing the task:                  The research proposal is set comprehensive enough to cater for demands for a marketer in conducting research. The different method employed would ensure every detail concerning directing in social media is realized by the research. This research methodology lacks discrimination of standards or organizations to ensure that it would source for the information from all groups and levels of people in the world. The speed and accuracy of obtaining the information are ensured in the research proposal through employing new technologies and electronic devices such as computers in the research. These electronic devices would ensure safe storage of data for reference reasons. It also provides a quick accessibility of information since the storage is convenient to retrieve quickly. This would assure researchers the confidence of accomplishing the task successfully. Whichever way one approaches it, the usage of business social networks is very likely an aspect in some side of your marketing plan (Sargeant & West, 2001, p 113). 6.0 Ethical issues in marketing and social media                   The benefit of business making the product and to their customers through the use of online support forums is evident. The difficulties are solved more often than not by other customers, reducing the overall support expenses. While product inventors do a decent profession of testing and anticipating issues, given the difficulty of real life, they just cannot match a span of application environments that are likely to exist. Unexpected errors occur. Proceeding to online support, the only real solution is a call to customer service. The difficulty is, though, that not only is direct and personal customer support crew is often unable to reproduce the issue for the precise reason it occurred in the first place: they fail to have a particular set up or environment that their products have been deployed in (Hofacker, 2001, p. 831). The extent to which direct marketing is useful to an organization expansion is very vital. The major contribution of social media is that it facilitates to bring awareness of products and services to people. Social media also serve to give a wide geographical coverage in advertising (Tuten, & Solomon, 2013, p 78). In the case of research on the business, social Medias also provide readily available information. Direct marketing is cost effective when done in the social media relatively to when conducted by other channels (Zimmerman, 2013, p. 311). It’s was free to create an advert in a social media page and the information reaches many individuals within less time. Direct marketing in social media would also help to improve on clearing the existing bias of a product. A bias about a product may amount from false information about a product mostly generated by the competitor. The list on usefulness of direct marketing in social media marketing cannot be depleting. For a successf ul growth in market size, direct marketing in social Medias is the most appropriate strategy (Raab, 2010, p. 99). References Bird,  D. (2000). Commonsense direct marketing. London: Kogan Page. Cohen,  L., Manion,  L., & Morrison,  K. (2003). Research methods in education. London: RoutledgeFalmer. Direct Marketing Design: The Graphics of Direct Mail and Direct Response Marketing. (1985). New York: PBC International Inc. Ellsworth,  J.  H., & Ellsworth,  M.  V. (1994). The Internet business book. New York: Wiley. Evans,  D. (2008). 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Hoboken, NJ: Wiley. Source document